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speak in parisian.
novanuit
grumpiness is a symptom of bad sleep.
To help Parisians be in a better mood thanks to a good night sleep there is Novanuit. And for non-Parisians to experience a better stay in Paris there is Duolingo to help them understand the reason for their grumpiness.
And when tired Parisians express themselves, it's often to complain. And to do so, they use all sorts of sounds and expressions. But what do they really mean?


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client Novanuit / Sanofi
agency Publicis Conseil
creative director Diego Wallach - Laura Aondio & Francesca Vitello
artistic director Constance Prodhomme & Loïs Loiolino
copywriter Valentine Majda
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