Microplastics are destroying our oceans. The NGO Surfrider, in partnership with Ifremer, wants to raise awareness of these invisible but destructive pollutants. Surfrider will be making its voice heard, both literally and figuratively, to get its message across and set itself apart from other advertising content.

 

Today, we're witnessing a loss of public interest in advertising, particularly visual advertising. We are overexposed to advertising, with around 1,200 exposures every day. Our ability to pay attention to these multiple solicitations has become a real challenge.

 

Exposure alone is no longer enough. For maximum impact, the public must notice the ad, look at it and listen to it, or simply pay attention to it.